Slides from "Decisions You Must Make to Grow" Your SaaS Product Business" (Presented at Dreamforce '13 Founders Forum)
Cloud Business Fundamentals: 5 Rules To Live By (Decisions You Must Make to Grow Your SaaS Product Business)
Presenting at Dreamforce '13 as part of Founders Forum
A hands-on session around company and product strategy which will help you make decisions on how to grow your SaaS product business, including how to:
-Measure growth and define success
-Identify common roadblocks to company growth
-Determine where to focus your efforts
-Refine company & product portfolio strategy and trade-offs
-Assess different potential opportunities
Thursday, 11/21/2013 10:00 AM
Click here to learn more about my session in the Dreamforce app
Recently a CEO suggested I consider doing some short term consulting work for his company. He wanted to know what questions I would ask to figure out how I could help his product management / products team.
This is what I came up with (what do you think?):
-How do you balance short term improvements with long term innovation and new revenue opportunities?
-How do you make product decisions using different market, portfolio, and client analysis techniques?
-What are the components (including success metrics) you include in a business case or MRD for different situations?
-Which among the many different PRD or requirement documentation options do you use?
-How do you change the organization of a team and its processes based on the stage and size of the product line and the company? (i.e. How agile should you be?)
I recently gave a talk at Google on Strategy and Product Discovery.
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
I put a few more product management and product marketing slides from my Stanford Continuing Education class on my website: http://www.johngibbon.com/pm-slides.html
It isn't the job of your customer to translate their needs into your product offerings. Of course, everyone says you just need to listen to your customer, but no one says how. In "Innovation Games" Luke Hohmann describes 12 games you can play to help you better understand your customers' needs and help you discover great products.