McAfee believes in the potential impact of Enterprise 2.0: “ESSPs will have about as big an impact on the informal processes of the organization as large-scale commercial enterprise systems (ERP, CRM, Supply Chain, etc.) have had on the formal processes.”
I met him recently and I heard a few things:
- During the last 5 years collaboration technology tools have gone from bad to good. (However still email is the dominant collaboration tool; and email is “where knowledge goes to die.”) These new tools allow for creativity and less structured interactions.
- However organizations still don’t have the recipe to rollout these capabilities.
- Two recipes for failure:
o overstructuring offerings from the beginning (need to keep open)
o thinking “if they build it they will come”
- A few ideas for success