Recently a CEO suggested I consider doing some short term consulting work for his company. He wanted to know what questions I would ask to figure out how I could help his product management / products team.
This is what I came up with (what do you think?):
-How do you balance short term improvements with long term innovation and new revenue opportunities?
-How do you make product decisions using different market, portfolio, and client analysis techniques?
-What are the components (including success metrics) you include in a business case or MRD for different situations?
-Which among the many different PRD or requirement documentation options do you use?
-How do you change the organization of a team and its processes based on the stage and size of the product line and the company? (i.e. How agile should you be?)
I recently gave a talk at Google on Strategy and Product Discovery.
Discovering Features and Products (Product Strategy)
Discovering Products and Product Lines (Product Line / Company Strategy)
Marty Cagan: Using High Fidelity Prototypes for Product Discovery
I put a few more product management and product marketing slides from my Stanford Continuing Education class on my website: http://www.johngibbon.com/pm-slides.html
It isn't the job of your customer to translate their needs into your product offerings. Of course, everyone says you just need to listen to your customer, but no one says how. In "Innovation Games" Luke Hohmann describes 12 games you can play to help you better understand your customers' needs and help you discover great products.
A few weeks ago I talked about Web 2.0 marketing in my class. People are using tools such as blogs, podcasts, forums, and social media sites to better communicate with their customers.
Author Luke Hohmann mentioned his book "Innovation Games" during the sessions.
Aaron Burcell the VP Marketing from SmartyCard and veteran of many successful start-ups (WebTV, etc) talked about Go-To-Market planning at my class last night, great stuff.
The postings on this site are my own and don’t necessarily represent my company's positions, strategies, or opinions