Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing
By Brian Lawley
This is a good tactical book which focuses on a few key areas of product management and product marketing: product roadmaps, beta programs, product launches, and review programs. If you need to perform one of these important functions, then read this concise but detail rich book and follow-up by checking out all the additional resources on the author’s (www.280group.com) website.
Lawley first discusses roadmaps including the different types (market & strategy, technology, platform, visionary/trends, etc.) and the eight step process for building a roadmap. He then details the logistics behind running a successful beta program and then a successful product launch. Finally he talks about how to get (hopefully favorable) reviews for your new product.
“Expert Product Management” is a detailed primer for these essential product management / product marketing activities. Lawley also presents topics I haven’t seen in similar books such as using a variety of roadmap formats and how to create a buzz about your product with product reviews.
Concise but Detail Rich Book Which Covers a Few Key Areas of Product Management / Product Marketing12/20/2008
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I am now famous for cracking the Twelve Days of Christmas code! Our thirst for energy will continue to grow as global populations and global economies continue to grow. The economic expansion of developing countries such as India and China and the increased globalization of the world's markets will only accelerate our needs. |
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