Concise but Detail Rich Book Which Covers a Few Key Areas of Product Management / Product Marketing

Expert Product Management: Advanced Techniques, Tips & Strategies for      Product Management & Product Marketing  
By Brian Lawley

This is a good tactical book which focuses on a few key areas of product management and product marketing:  product roadmaps, beta programs, product launches, and review programs.  If you need to perform one of these important functions, then read this concise but detail rich book and follow-up by checking out all the additional resources on the author’s (www.280group.com) website.

Lawley first discusses roadmaps including the different types (market & strategy, technology, platform, visionary/trends, etc.) and the eight step process for building a roadmap. He then details the logistics behind running a successful beta program and then a successful product launch. Finally he talks about how to get (hopefully favorable) reviews for your new product.

“Expert Product Management” is a detailed primer for these essential product management / product marketing activities.  Lawley also presents topics I haven’t seen in similar books such as using a variety of roadmap formats and how to create a buzz about your product with product reviews.