john gibbon
  • Bio
  • Stanford Class
  • Product Mgt
  • Product Dev
  • Career Resources
  • Blog
  • Talking Product Strategy

Innovation Games

5/1/2009

0 Comments

 

It isn't the job of your customer to translate their needs into your product offerings. Of course, everyone says you just need to listen to your customer, but no one says how.  In "Innovation Games" Luke Hohmann describes 12 games you can play to help you better understand your customers' needs and help you discover great products.

In part I, Luke first provides an overview for understanding and implementing innovation games.  He then discusses the process from selecting the game to interpreting the results.  

In part 2, twelve separate games are described which can help you understand one or more of the following:
    - Unmet and/or idealized market needs
    - Products and services usage and relationships
    - Product and service functionality
    - How to shape your product for the future

Finally, in part 3 tools and templates are provided to help you quickly start playing innovation games with your customers.

In a world where the mantras of "innovate" and "listen to your customer" prevail, Luke Hohmann gives you usable tools to help you do just that.

(Besides this book, also check out the innovation game entry in Wikipedia and the www.innovationgames.com, although at this moment the site seems to be down.)

0 Comments



Leave a Reply.

    Categories

    All
    Books
    Careers
    Cloud Computing
    Culture
    Energy
    Enterprise2
    Humor
    Marketing
    Product Management
    SaaS
    Smart Grid
    Strategy

    Archives

    July 2022
    March 2022
    January 2022
    July 2021
    June 2020
    May 2019
    April 2019
    November 2018
    April 2018
    February 2018
    September 2017
    July 2016
    August 2014
    March 2014
    November 2013
    October 2013
    September 2013
    July 2013
    May 2013
    June 2012
    March 2012
    March 2010
    October 2009
    September 2009
    August 2009
    June 2009
    May 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008

    RSS Feed



    The postings on this site are my own and don’t necessarily represent my company's positions, strategies, or opinions