john gibbon
  • Bio
  • Stanford Class
  • Product Mgt
  • Product Dev
  • Career Resources
  • Blog
  • Talking Product Strategy

Talking with McAfee

3/8/2010

1 Comment

 
Andrew McAfee’s (website and blog) is one of the main advocates in the Enterprise 2.0 movement. He actually coined the term and recently he released a book entitled “Enterprise 2.0” which I reviewed here. Enterprise 2.0 is the use of next generation collaboration tools in the enterprise or as he describes it the “use of emergent social software platforms (ESSPs) by organizations in pursuits of their goals”

McAfee believes in the potential impact of Enterprise 2.0: “ESSPs will have about as big an impact on the informal processes of the organization as large-scale commercial enterprise systems (ERP, CRM, Supply Chain, etc.) have had on the formal processes.”

I met him recently and I heard a few things:

-          During the last 5 years collaboration technology tools have gone from bad to good. (However still email is the dominant collaboration tool; and email is “where knowledge goes to die.”) These new tools allow for creativity and less structured interactions.

-          However organizations still don’t have the recipe to rollout these capabilities.

-          Two recipes for failure:
     o   overstructuring offerings from the beginning (need to keep open)
     o    thinking “if they build it they will come”

-          A few ideas for success
     o   need to make sure individuals know why it is good for them (incentives may be good or they may help kill an initiative)
     o   make it very easy to use (which is hard to do)
     o   be patient and adjust user expectations downward
     o   use success stories (ROI is difficult to quantify)
1 Comment
Bill French link
2/12/2012 12:45:00 pm

FWIW, I coined the phrase "email is where knowledge goes to die", not Andrew McAfee.

http://ipadcto.com/2011/02/28/email-is-where-knowledge-goes-to-die/

Reply



Leave a Reply.

    Categories

    All
    Books
    Careers
    Cloud Computing
    Culture
    Energy
    Enterprise2
    Humor
    Marketing
    Product Management
    SaaS
    Smart Grid
    Strategy

    Archives

    July 2022
    March 2022
    January 2022
    July 2021
    June 2020
    May 2019
    April 2019
    November 2018
    April 2018
    February 2018
    September 2017
    July 2016
    August 2014
    March 2014
    November 2013
    October 2013
    September 2013
    July 2013
    May 2013
    June 2012
    March 2012
    March 2010
    October 2009
    September 2009
    August 2009
    June 2009
    May 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008

    RSS Feed



    The postings on this site are my own and don’t necessarily represent my company's positions, strategies, or opinions