... not establishing a product innovation and decision process
or a Product Innovation Funnel
- How (process and success metrics) and who (Product Manager, Product Board, CEO) makes the decision at every phase?
- It is OK to fail. Actually good if an item doesn’t go to next phase. If most ideas are becoming products you are doing it wrong.
Ideas come into the Product Innovation Funnel from:
- Internal: partners (sales, dev, etc.), experts, Product Board, site analytics
- External: customers (feedback, usability testing, survey, directly listening to), partners/suppliers, competitors, industry sources (experts, blogs, magazines, tradeshows, conferences), market and demographic analysis, other industries’ best practices, etc.