john gibbon
  • Bio
  • Stanford Class
  • Product Mgt
  • Product Dev
  • Career Resources
  • Blog
  • Talking Product Strategy

The Biggest Roadblock to Effective Product Strategy in Most Companies is:

2/10/2009

0 Comments

 

... not establishing a product innovation and decision process

                                      or a Product Innovation Funnel

- How (process and success metrics) and who (Product Manager, Product Board, CEO) makes the decision at every phase?

- It is OK to fail. Actually good if an item doesn’t go to next phase. If most ideas are becoming products you are doing it wrong.   

Ideas come into the Product Innovation Funnel from: 
- Internal: partners (sales, dev, etc.), experts, Product Board, site analytics
- External: customers (feedback, usability testing, survey, directly listening to), partners/suppliers, competitors, industry sources (experts, blogs, magazines, tradeshows, conferences), market and demographic analysis, other industries’ best practices, etc.



0 Comments



Leave a Reply.

    Categories

    All
    Books
    Careers
    Cloud Computing
    Culture
    Energy
    Enterprise2
    Humor
    Marketing
    Product Management
    SaaS
    Smart Grid
    Strategy

    Archives

    July 2022
    March 2022
    January 2022
    July 2021
    June 2020
    May 2019
    April 2019
    November 2018
    April 2018
    February 2018
    September 2017
    July 2016
    August 2014
    March 2014
    November 2013
    October 2013
    September 2013
    July 2013
    May 2013
    June 2012
    March 2012
    March 2010
    October 2009
    September 2009
    August 2009
    June 2009
    May 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008

    RSS Feed



    The postings on this site are my own and don’t necessarily represent my company's positions, strategies, or opinions