john gibbon
  • Bio
  • Stanford Class
  • Product Mgt
  • Product Dev
  • Career Resources
  • Blog
  • Talking Product Strategy

Tony Pribyl on Web Marketing and Advertising

3/13/2009

0 Comments

 

Last night Tony Pribyl talked about web marketing and advertising in my class. I always learn a little bit more when I hear him talk, a few things I hard last night:

One way to look at the web customer purchase funnel is General Awareness/PR (Attention) -> Content Sponsorship (Interest) -> Keyword Targeting/Offers (Action) -> CRM-Loyalty Mktg (Purchase)

The channel you use (web, magazine, TV) depends on your advertising criteria (targetability, scalability, etc.)

Depending on your goals, you can use different media providers: portals, search, ad networks, publisher sites (espn.com, etc.), and affiliates (network of smaller sites).

The Integrated Trinity Strategy as described by Avinash Kaushik in "Web Analytics--An Hour A Day" combines a user's behavior (clicks), experience (satisfaction), and outcomes (orders).

I am sure I'll learn more the next time I hear him talk.

0 Comments



Leave a Reply.

    Categories

    All
    Books
    Careers
    Cloud Computing
    Culture
    Energy
    Enterprise2
    Humor
    Marketing
    Product Management
    SaaS
    Smart Grid
    Strategy

    Archives

    July 2022
    March 2022
    January 2022
    July 2021
    June 2020
    May 2019
    April 2019
    November 2018
    April 2018
    February 2018
    September 2017
    July 2016
    August 2014
    March 2014
    November 2013
    October 2013
    September 2013
    July 2013
    May 2013
    June 2012
    March 2012
    March 2010
    October 2009
    September 2009
    August 2009
    June 2009
    May 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008

    RSS Feed



    The postings on this site are my own and don’t necessarily represent my company's positions, strategies, or opinions